Geoff Peveto (The Decoder Ring Design Concern/ American Poster Institute (API)) (US)
Most of you will probably don't know his name but you definitly know his work ! How ? If I tell you that Geoff is the guy behind every Flatstock, this should help you ;) Taking advantage of the coming Flatstock (#33) in Austin TX, we decided to contact him to have his unique point of view on today's poster scene ! I do not know how he found time to answer our questions so close to the opening date, but I really thank him for the patience he showed during the process...
Hello, of course as every Crewk interview, first question: what are we listening to when we come to visit you?
"Coma Summer" by Weekend. It's off their album Sports and it's badass. That or Bloodhouse - "Please Don't Meet Me"
Can you tell us more about yourself, who are you, where are you from, what do you do?
You are in charge of Flatstock 33 which going to take place on March 14-17 2012 in Austin TX, is it the first time you do that, or were you also responsible for the previous editions ?
When did the first Flatstcok took place ?
At Cellspace in San Francisco in Sept 2002
For European and rest of the world readers, how would you explain what a Flatstock event is exactly ?
Flatstock is a poster show that showcases rock posters and prints.
The cool thing about Flatstock is attendees get to meet the artists who
are making the posters vs buying the work from a dealer. The number of
artists showing at Flatstock ranges from 100 to 30 depending on the city
Flatstock is in. Currently we host in Austin, Chicago, Seattle, and
Hamburg Germany. We are hosting Flatstock 34 in Barcelona for the first
time this summer.
Canada,
UK and Germany are really strong in terms of active poster makers. So
is the Netherlands. But there are poster makers all over the world and
as this medium continues to grow we are seeing folks pop up in Spain,
Italy, Austria, Israel, France and Mexico.
Have you seen many changes since the firsts Flatstocks ?
Really just the change between the first one in San Francisco and
Austin. We went from a small art space to a convention center. The only
other main difference between each Flatstock is the venue. With Austin
and Seattle being inside in convention centers and Chicago, Hamburg and
Barcelona being outside at music festivals.Did you chose the artists yourself, or did you "just have to" validate the requests made by them ?
Does it happen you have to refuse some artists, if so, why ?
Are you a collector yourself ?
I know next flatstock will take place in Barcelona, does this means
that Flatstock and Flatstock Europe are now "the same" ?
Flatstock has always been Flatstock we used the Europe addition to help grow awareness that the event is international.Can we expect Flatstock to come to France soon ?
We'll
see. We like to be associated with established music festivals since
it gives our artists a built in demographic and allows them to be
successful. I love Paris.
From your point of view, which artist(s) should we give a close eye to in the next few years ?
Here's some of my favorites right now. Landland (Minneapolis), Michael Hacker (Vienna) Scott Campbell (New Orleans), Sonnenzimmer (Chicago), Ryan Duggan (Chicago), Damien Tran( Berlin) DKNG (Los Angeles) Amy Jo (Minneapolis) Jon Vogl (Denver) Drew Millward (Leeds) Luke Drozd (London)
What can we wish you for the future?
I just want to see the screen printing medium continue to grow.
Art and music are two of the most important things in the world and
poster makers get to bring them together. Pretty swell.Thanks for answering my questions and see you soon on the website !!
