If you go to Screenadelica FB page, you can read that "With digital download taking over the music scene, the desire to still own something physical makes the screen printed poster all the more important, driving artists". This is exactly the kind of statement we 100% agree with, here at CrewKoos and another excellent reason to have Gary interviewed on the blog. We did not expecting that Gary would provide so complete answers, as he must be quite busy with the shows. A great thanx to him !!!
listening to when we come to visit you?
Can you tell us more about yourself, who are you, where are you from,
what do you do?
Orignially from Donegal in Ireland, moved to Liverpool in 2003 to go to University and ended up staying here. It was always my aim to do design work that I enjoyed, more specifically music and I have been lucky enough to be able to stick to my guns and just do that!
You are in charge of Screenadelica which going to take place in
Liverpool, 17/18/19 May 2012 and Porto, Portugal, 7/8/9/10 June 2012,
is it the first time you do that, or were you also responsible for the
previous edition ?
Yeah, I started Screenadelica in 2010 during Liverpool Sound City as there wasnt really anything like it in the north of England. I had always been hugely into screenprinted posters and it just seemed like the natural progression to start dabbling in them myself. The first year we did it, we learnt a lot from our mistakes and then last year we were able to build upon our 2nd Liverpool show and bring it to a lot of other great venues and festivals over the course of the year. This year we have one of the biggest gig poster shows the UK has seen, a great line up of bands and a great buzz about what we're doing!
Last year, the exhibition travelled to Barcelona for Primavera Sound
festival, SITE Gallery in Sheffield, Bestival on the Isle of Wight and
Orlando Calling in Florida, how did the audience reast ?
Have you seen differences in the way people were reacting to the
exhibition depending on the country ?
There is a very small scene in UK/Ireland when it comes to screenprinted gig posters, a hugely active scene, but a small one none the less. Everyone works together too which is great, theres obviously healthy competition, but everyone is friends, most having met each other at shows and kept in touch. To be honest, the artists that are very active in the UK/Ireland are great, there are no talentless artists amongst our group. We are always on the lookout for new emerging artists, its great when new talent breaks through!
Flatstock will have his show in Barcelona in May you will move to Porto this
year, are Screenadelica and Flatstock competitors or just friends ? ;)
Definitely all friends! We did Barcelona last year with the backing of the API(who run Flatstock) as a 'test the water' show for them before they committed to a full on Flatstock there. I dont think there is a better festival in Europe with such an amazing and diverse line up that you could have a poster show at it, Flatstock is obviously the daddy of gig poster shows so it was the logical step for them to take over. Im now bring Screenadelica to Porto the week after Barcelona which also has a great line up and the potential to be another gem of a festival. Its going to be a busy few weeks over May and June with Poster Roast during Camden Crawl, 'Ink and Paper' in London, 'Screenadelica' in Liverpool, 'Flatstock' in Barcelona and then another 'Screenadelica' in Porto.
The poster scene will always be an under the radar kind of thing, but I think thats a great thing. We design posters for bands we are into, not solely because we think they will sell, but because people design for what music turns them on. Dont get me wrong, we enjoy selling the work we do, but I think the ethos behind what we do is as important as it.
If you look back at the poster art from the past 10 years, the quality has rocketed, gig poster art has become a credible art form rather than something shunned to one side. With the quality of shows we can put on now, it proves that there is a great demand for what we do and theres definitely the talent and passion to keep it building and building in years to come.
Thanks for answering my questions and see you soon on the website !!