Randomly re-reading interviews, I found out that most of the artists were referring to show promoters when I asked them how they were choosen for a particular event. And the idea grown in my head to contact directly those guys from behind the scene. After all I already interviewed collectors, site/blog owners and even few printers, so why not promoters as they are also part of the poster scene. The first one to answer is Abby Lavin from Shangai I get to know thanks to Idle Beats guys I must thanks here once again for the chinese point of view they gave me to the poster world ! Hope to have more show promoters soon on the blog and do not worry, I do not forget drawers ;)
Hello, of course as every Crewk interview, first question: what are we listening to when we come to visit you?
Bikini Kill. I'm stuck in the '90s.
Can you tell us more about yourself, who are you, where are you from what do you do?
My name's
Abby. I'm originally from Washington D.C., but moved around a lot
growing up. Started learning Chinese when I was a kid living in Hong
Kong, which led to me deciding to move to Shanghai about 4 years ago and
have an adventure. Ended up working here at Split Works (www.spli-t.com),
a fiercely lovely group of people who organise concerts and music
festivals, mostly in China with some work in other Asian countries too.
We work with a lot of awesome musicians, both from within China and from
overseas. We tour with different artists all the time throughout the
year, but our main annual events are the JUE | Music + Art festival (www.juefestival.com) and the Black Rabbit Music Festival (www.hei-tu.com). Both of those events take place in Shanghai and Beijing.
When did you start your business, how did that happen ?
Split
Works was founded just over 5 years ago, but not by me! The founders of
the company, Archie Hamilton and Nathaniel Davis, are a couple people
who really saw the potential for China's live music scene to develop in
exciting ways. A couple of the early events Split Works produced in 2007
were a Sonic Youth China Tour, and a music festival called Yue in
Shanghai, that featured a cool mix of international and domestic
talent. Everyone from Faithless to Talib Kweli to lots of kick-ass bands
from Beijing.
Today are you living from your activity, or do you do something else for a living ?
Nope; I'm still here at Split Works full time.
Which bands are you working with regularly ?
We've worked with so many different acts. It's hard to keep track. I think you can see the full list here: http://en.wikipedia.org/ wiki/Split_Works
But there are a few artists we have ongoing relationships with,
including Olafur Arnalds, Handsome Furs, and Hanggai to name just a few.
We've done multiple tours/shows over the years for each of those acts.
For each
event we do, the main decisions about design are made by Split Works,
but we always get final approval of the design from the musicians
themselves.
How do you (do they) choose the artist you are going to work with on a particular event ?
99.9% of our posters are done by our in-house graphic designer, Kaine. But we do sometimes work with other artists too. Especially
if Kaine is too busy, then we look for a freelance artist to come up
with a design. But I like working with Kaine because her style is quite
versatile. We promote so many different types of music (punk, hip-hop,
folk, electro, etc.) so it's great to have a designer who is able to
come up with poster art that fits all those different styles.
What is the most important for you when you ask for a poster ?
aesthetically
speaking, i like clean lines and bright colours. but really, i'm a
stickler for detail, so i'd have to say the most important thing to me
is having all the key info about the event (address, ticket booking
hotline, etc.) presented in both Chinese and English in a way that's
easy for people to read. after all, the purpose of the poster is
ultimately to drive turn-out to the show.
What kind of advice would you give to a young artist who would like to work with you ?
Assassinate Kaine.
Are you a collector yourself ?
I'm
not a massive collector, but I would like to be. My friends at Idle Beats studio have given me a few of their prints over the years, which I
love. I have a framed print of that Handsome Furs Asia Tour poster in
my apartment. Probably my fave poster find of all time was at a night
market at Alexandria, in Egypt. there was this dude selling primary
school supplies -- notebooks, pencils, etc...and I saw he had a really
dusty, tattered A1 poster meant for a biology class, with a diagram of
the human heart and all the text "ventricle," "aorta," etc...written in
Arabic. so I bought it (for like 5 cents US) and brought it back to
Shanghai and framed it. it's such a gem.
oh man...that's a tough one. i guess i'm not a big enough collector to really have a list like that!
A bit of self-promotion, take advantage of it, it's free, where can we find you on the web, what are you working on at the moment?
our
JUE | Music + Art festival is taking place in Beijing and Shanghai
March 9-25. I'm really excited about that one. It's our 4th year of the
festival and it's developed organically and splendidly. people can find
info about that event at: www.juefestival.com.
You have a particular viewpoint on the poster scene, how do you see it evolve ?
I'm
amused/inspired by a lot of the gig posters i see around Shanghai. I
hope that in China people will increasingly start looking at posters as
works-of-art and keepsakes to frame. It would be great to see more
screenprinting studios cropping up around the country. Idle Beats is the
only one I know of, and they rule.
What can we wish you for the future?
Health!
Thanks for answering my questions and see you soon on the website !!
You're most welcome. thanks for the opportunity!
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